Mancuso Gelati’s Fresh Cannolo Dessert Wins the Better Future Award 2025

A new milestone for Italian confectionery innovation: the Fresh Cannolo Dessert by Mancuso Gelati has won first prize in the “Product Innovation” category at the Better Future Award 2025, promoted by the trade magazines Gdoweek and Mark Up during the TUTTOFOOD international trade fair in Milan.

A modern interpretation of Sicilian tradition

The Fresh Cannolo Dessert represents a contemporary reimagining of the classic Sicilian cannolo. Presented in a practical and innovative format, this dessert keeps the authentic flavors of tradition intact, offering consumers a unique and accessible tasting experience at any time.

Recognition of innovation and quality

The Better Future Award jury honored the Fresh Cannolo Dessert for its ability to combine tradition and innovation, offering a product that meets the needs of the modern market without compromising on quality or the authenticity of flavors. This recognition highlights Mancuso Gelati’s commitment to advancing Sicilian confectionery culture through creative and contemporary solutions.

An international success

The victory at the Better Future Award 2025 confirms Mancuso Gelati’s position as a leader in the artisanal gelato and pastry sector, recognized both nationally and internationally. The Fresh Cannolo Dessert is already available in major distribution channels, ready to delight palates worldwide with its perfect balance of innovation and tradition.